San Luis Obispo-based designer, Kevin Akers of Kevin Akers design + imagery, has created new packaging designs across the range of SJOL sultry and sophisticated fragrances with the aim of capturing the success of the parent brand, St. James of London. The new line of Extract de Perfumes (also called Pure Cologne), feature the iconic St. James of London lion trademark and a rich color scheme of deep royal blue coupled with bright colors to differentiate the various scents: Cacao Absolute & Davana, Azzura Amber & Citron, Kashmir & Saffron, Malachite Moss & Lavender. A high concentration level of 25-30% extract delivers longevity and requires only one spritz to last all day. 

The new  SJOL fragrances are in select retail outlets throughout the United States and offered at the website www.stjamesoflondon.com.