Learn how to plan and execute a direct mail piece as part of a successful year-end fundraising strategy, from donor segmentation and outreach to effective messaging, imagery, and production coordination.

Annual appeal campaigns are more than simply sending a fundraising letter and hoping for results. In this session, Rob Grayson, Creative Director at Boone Graphics, will guide attendees through the process of planning and executing a direct mail piece as part of a comprehensive year-end fundraising strategy.

Topics include:

• Creating a plan and setting goals for a successful year-end fundraising campaign
• Segmenting donor lists and organizing targeted donor outreach
• Crafting direct mail appeals and engagement pieces with strong messaging and imagery that connect with donors at different giving levels
• Managing campaign production, including working with printers and mail houses