The San Luis Obispo Chamber of Commerce continues to outpace most Chambers in the Western United States according to the most recent member survey performed in late 2015.
The survey, produced biennially by the Western Association of Chamber Executives, found that the SLO Chamber continues to get high performance marks in most categories including enhancing the community and representing business interests, among others, and points out areas that members believe could be improved.
“These numbers are exciting to see but more importantly we get a feel for what our member’s value,” said SLO Chamber President and CEO Ermina Karim. “As we continue to focus and refine our efforts, information gleaned from this survey will be used as a guide for improvement.”
Below is a breakdown of the results of the survey. The data is then compared to WACE research of 7,184 members of local Chambers from seven Western states that have taken the study in the last two years.
Colors in the bar graphs below indicate the following information:
- Green bar represents all of the members who answered with a 7, 8 or 9, what we consider to be a high ranking of Importance.
- Yellow bar represents all of the members who answered with a 7, 8 or 9, what we consider to be a high ranking of the Chambers Performance.
- Red bar means Don’t Know and represents all of the members who could not/did not rate the performance questions.
Making connections with other businesses is consistently ranked as the top reason a business belongs to the Chamber. When asked about the importance of the Chamber helping to build business relationships 88 percent of respondents said that it was very important and 81 percent said the Chamber was doing a good job.
When asked about the importance of the Chamber informing and educating their members on important local issues 88 percent of respondents said that it was very important and 76 percent said the Chamber was doing a good job.
When asked about the importance of the Chamber promoting the community 87 percent of respondents said that it was very important and 83 percent said the Chamber was doing a good job.
When asked about the importance of the Chamber being involved in programs to improve the local community including quality of education, infrastructure improvements, recreation, etc. and to rank the Chamber’s performance in this area 85 percent of respondents agreed that the work was important and 80 percent believed that the Chamber was doing a good job.
When asked about the importance of the Chamber representing business to government 85 percent of respondents said that it was very important and 69 percent said the Chamber was doing a good job.
When asked about the importance of the Chamber working to get business friendly ballot initiatives passed 72 percent of respondents agreed that it was important and 54 percent said the Chamber was doing a good job.