As we work through the crisis, we’re finding some hidden good in it. The brands we do business with are using empathy to connect with employees and customers like never before. From extending sick time, to relaxing payment obligations and offering complimentary services, we’re in the midst of a great reckoning.
During this interactive workshop, we’ll help attendees develop deep customer empathy, which will inspire a new level of understanding your customers and lead to creating disruption and distinction in your business.
Join us Wednesday, May 6th as we share a system on how to see the world through other people’s eyes, and how to use that knowledge to build unexpected brand memories.
In this workshop, you’ll take away techniques and tools to plan “event horizons,” those lighting strikes of memorable experiences.
Join us as we discuss:
- Best practices for holding qualitative interviews
- How to design an empathy map (for internal and external stakeholders)
- Why to plot a customer journey
- The art of creating disruption and distinction
There is NO COST to attend. Please register at LC7.com/ux
Wednesday, May 6th
11 am – 12 pm PST
“Competence will keep you in business. Courtesy will create satisfied customers. But only compassion will develop brand loyalty.”
About EMPATH www.empathunited.com
EMPATH is an independent brand consultancy, a creative content development firm, and an evolving ideas boutique with strategic design and technological innovation at its core.
They are a unique collective of professionals who are united to seize upon opportunities that others miss and provide relevant answers to difficult business, policy, and communications challenges.
The team at EMPATH collaborates with business leaders and brand owners to create and produce compelling creative content through both digital and traditional media platforms that provides effective ways for people to connect with the brands they covet.
In essence, EMPATH imagines, refines and implements powerful brand ideas — ideas that, once executed, are intended to move minds, change behavior, and build brands that drive meaningful results for our clients.
Some of their past client experience includes, Acura, American Express, AMD, Apple, Applied Materials, Arbor Skateboards, AT&T, Bacardi, Baldwin Piano, Banana Republic, Bank of America, BattleBots, Blue Note Records, Brita, Charles Schwab, Chevron, Clorox, Coca Cola, Discovery Channel, Disney, E & J Gallo, ESPN, Fairmont Hotels, Fender, First Republic Bank, Genentech, Gibson Guitars, GUESS?, HP, John Muir Health, Lego, Lincoln, Marriott, McGraw Hill, Microsoft, NASA, Nestle, NY Jets, Omni Hotels, Opus One Winery, Pacific Bell, PBS, Plantronics, Quiksilver Surfing Company, Rambus, Red Bull, Ritz-Carlton Hotels, Robert Mondavi, Saks Fifth Avenue, Seagate, Sea World, Shop.com, Sony, Starbucks, Stanford University, Starwood Hotels and Resorts, Sunkist, United Airlines, Vans Shoes, Varian Medical Systems, Von Dutch Apparel, Visa, WD-40, Wells Fargo Bank and Xerox … as well as countless start ups, high-profile business and policy leaders, and forward-thinking smaller businesses.