Meet more potential clients in three hours than most will see in three months. With 2,000 locals perusing the offerings, you may want to break out the big guns, like those new matching company shirts.
The annual EXPO at the Expo brings together more than 100 local exhibitors and puts them in front of 2,000 attendees in what has become the largest business tradeshow on the Central Coast.
Not only is this an opportunity to gain exposure to the general public, but also to connect with other local businesses, find services that you may need and inform others how you can support their business. To make this easier and more fun, EXPO always has a theme that exhibitors use to guide their booth design and team costumes. The theme this year is Magic, and you are encouraged to incorporate magical elements into your booth space, though there is no obligation to do so.
Here are some guidelines, tips and tricks for this year’s magical theme:
- Have fun with it! Work phrases like “Abracadabra” and “Alacazam” into your magic marketing spiels.
- Consider a relevant “trick” specific to your business or organization. Can the coupon code you’re handing out make retail prices disappear?
- Swag that fits into the theme is always welcome. Think: branded playing cards, magic wands, etc.
As you envision and materialize your plan, please be respectful and considerate when choosing how to incorporate the theme of magic into your booth. Avoid any offensive, culturally insensitive attire, cultural appropriations, or displays. Remember, if it is not clear what the intent and impact of your plan is, it will most likely be misrepresented. Magic is fun and we want to make sure everyone can feel welcome and comfortable.
Learn more about booth options and earlybird pricing.
Exhibiting at EXPO is a members-only benefit. For more information about member benefits and how to join the Chamber go here.
Register for 2023’s EXPO here.
Interested? Have some questions? Search our FAQs below, or contact us at [email protected] or (805) 786-2774