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March 4, 2020 @ 5:30 pm - 7:30 pm

  • EMPATH hosts second Brand Building workshop in San Luis Obispo

 

  • EMPATH brings in speakers to teach attendees how to build their brand, grow their business, and gain deeper understanding of their customers

 

  • The no cost workshop will be hosted at the beautiful Hotel San Luis Obispo in their main event hall — Seven Sisters Ballroom

 

The marketing world is rich in data, analytics, and technology. But to earn lasting benefits of that wealth of information, you need something entirely human—that rare and sometimes illusory quality called empathy. Applied empathy can help every company, brand, and business turn insights about your customer’s mindset into highly effective creative that will transform your brand and your bottom line. In this month’s meetup, we’ve invited experts in brand design who have worked with Fortune 500 behemoths like Apple, Microsoft, and Disney, and hundreds of local startups, to present how brand extends beyond visual identity and into aspects of a company’s values and vision.

Please join us on Wednesday, March 4th to learn about the evolution of brand over the last decade as our speakers explain why and how companies should invest in their brand experience. Considering the rapidly evolving digital landscape, the speakers will explore the new roles and relationships that in-house brand and marketing teams can form to strategically influence a company’s broader initiatives. From podcasts, social media, and voice, to email, text message, and apps.

In this workshop, you’ll takeaway techniques and tools to develop deeper connections with your existing customers and strategies to attract new ones.

Join us as we discuss:

–           What a brand is and how you can leverage it for business success.

–           Why a strong brand is important to every aspect of your organization, not merely advertising.

–           How to do your own brand assessment.

–           How to create meaningful creative content and messaging that breaks through the clutter and noise.

 

A full recording of the session will be made available online for those who register, including those who may not be able to actually attend in person.

 

Details

There is NO COST to attend. Please register at lc7.com/brand

 

Hotel San Luis Obispo

Wednesday, March 4th 2020

5:30 PM – 7:30 PM

877 Palm St, San Luis Obispo, CA 93401

 

Quote

“Awareness does not equal sales. Brand relevance and resonance are much more valuable than awareness can ever be. Awareness is the marketer’s fool’s gold.”

 

About EMPATH                       www.empathunited.com

 

EMPATH is an independent brand consultancy, a creative content development firm, and an evolving ideas boutique with strategic design and technological innovation at its core.

They are a unique collective of professionals who are united to seize upon opportunities that others miss and provide relevant answers to difficult business, policy, and communications challenges.

The team at EMPATH collaborates with business leaders and brand owners to create and produce compelling creative content through both digital and traditional media platforms that provides effective ways for people to connect with the brands they covet.

In essence, EMPATH imagines, refines and implements powerful brand ideas — ideas that, once executed, are intended to move minds, change behavior, and build brands that drive meaningful results for our clients.

Some of their past client experience includes, Acura, American Express, AMD, Apple, Applied Materials, Arbor Skateboards, AT&T, Bacardi, Baldwin Piano, Banana Republic, Bank of America, BattleBots, Blue Note Records, Brita, Charles Schwab, Chevron, Clorox, Coca Cola, Discovery Channel, Disney, E & J Gallo, ESPN, Fairmont Hotels, Fender, First Republic Bank, Genentech, Gibson Guitars, GUESS?, HP, John Muir Health, Lego, Lincoln, Marriott, McGraw Hill, Microsoft, NASA, Nestle, NY Jets, Omni Hotels, Opus One Winery, Pacific Bell, PBS, Plantronics, Quiksilver Surfing Company, Rambus, Red Bull, Ritz-Carlton Hotels, Robert Mondavi, Saks Fifth Avenue, Seagate, Sea World, Shop.com, Sony, Starbucks, Stanford University, Starwood Hotels and Resorts, Sunkist, United Airlines, Vans Shoes, Varian Medical Systems, Von Dutch Apparel, Visa, WD-40, Wells Fargo Bank and Xerox … as well as countless start ups, high-profile business and policy leaders, and forward-thinking smaller businesses.

Details

Date:
March 4, 2020
Time:
5:30 pm - 7:30 pm
Event Category:
Website:
https://www.meetup.com/San-Luis-Obispo-Business-Networking-Professional-Group/events/267754644/

Venue

Hotel SLO
995 Morro St.
San Luis Obispo, CA 93401 United States
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