E-Mail Marketing continues to offer the best ROI of any digital marketing tool, but it is way under appreciated and underutilized by many businesses. This class will cover everything from the basics to the advanced!
Class will include:
- Statistics on why E-Mail Marketing is so important
- The 5 Essential C’s of E-Mail Marketing
- How To Build a Content Calendar for E-Mail Marketing
- Comparison of some of the E-Mail platforms available
- Advanced e-mail automations from the simple to the complex
- How social media and e-mail marketing interact
- The importance of subject lines
- Segmenting your audience for best results
- …and more!
The time and place for workshops varies. Please note when and where your workshop is being held.
Workshop Presenter: Patty Ross, California Wine Marketing
With 20 years in the digital marketing space, Patty works with busy business owners who wear so many hats their marketing gets pushed to the back burner and they want focused, strategic marketing that actually grows their business. Patty teaches marketing classes for SCORE, MCSC/Women’s Business Center and is a marketing consultant for MCSC/WBC. She also offers private marketing training and marketing plan development.