Recently named to Forbes’ and Fast Company’s list of most innovative companies, Adobe is not only advancing design software, it is innovating virtual reality and artificial intelligence.
“In order to meet the demands of digital, you need to become an experience-led company – a company that delivers in-the-moment experiences that are compelling, personal, useful, and delighting the customer at every touchpoint.” – Adobe
Adobe opened their five-day summit last week focusing on user experience and how customers interact with brands. Reveling the new role data and virtual reality will be playing in marketing, Adobe launched a new product to help companies build campaigns, manage ads and learn about the audience they are speaking to.