Marketing Your Unique Business

January 30th, 2021 | 9:30 a.m. to 12:30 p.m.

What everynew business owner must learn and every existing business owner better know!  

Everyone’s business is unique! And every business has a USP! Do you know yours?  Learn how to identify your Unique Selling Position(s), the key component of any successful business, and how to apply your USP, using ALL your marketing tools.

Study the philosophy of” Branding”. Learn the 5 critical P’s of every successful Marketing Strategy, how to market your product or service’s features as consumer benefits, and much, much more!

Workshop Presenter: Mike Gordon

Mike Gordon has a Bachelor’s of Public Administration from California State University, San Diego State and Masters of Business Administration from California State University, San Bernardino. Also, he has earned several California teaching credentials form the University of Redlands, a California Vocational Supervisors Credential and a California Administration Service Credential from California State University, San Bernardino State.

Besides a thirty-three career in education, he has help years of three generations of students and adults in develop business and marketing plans. Mike has owned a portrait art and framing business and has been a partner in a business consulting practice.

Workshop Presenter: Joe Whitaker

Joe Whitaker is a former senior marketing executive at Mattel Toys, Columbia Pictures and Lorimar Productions.  During his career, he also acted as an independent marketing consultant to small and mid-size children’s product and entertainment firms.