When crafted skillfully, press releases have the potential to generate valuable publicity for your nonprofit event or organization. In this class, you’ll learn and practice a simple formula for creating an effective press release. You’ll also learn some tips for how to distribute it to media outlets.

Topics include:

      The formula for an effective press release

      Using photos or graphics in your release

      Earned media, owned media, and paid media

Cost: $60 not-yet members
$35 for Spokes Members