Industry Educational Symposium
Wednesday, October 24
In addition to an update from Visit SLO CAL, topics will include:
Session 1, Miles: Who is Coming to SLO CAL and How Can We Get them into Our Business? – Get insights into who Visit SLO CAL is marketing to, how the visitor behaves and how you can best reach that audience to attract them to your business. Understanding your target audience is key to effectively marketing to them. Learn about those consumers and get ideas on when, how and why to effectively market your business or organization to these audiences, turning SLO CAL guests into your customers.
Session 2, BCF: Elevating the Customer Experience Through Branding – Learn how Visit SLO CAL is branding our county, how to align your business with the SLO CAL brand and how integrating branding into the guest experience can elevate your customer service. Get ideas on how your organization (hospitality, retailers, service providers, etc.) could integrate branding elements into your guest interactions in order to surprise and delight customers, take advantage of their social voice and grow your loyalty.
Session 3, Visit California: International Markets: The Next Frontier – More information to come!
Industry Educational Symposium
Wednesday, October 24
In addition to an update from Visit SLO CAL, topics will include:
Session 1, Miles: Who is Coming to SLO CAL and How Can We Get them into Our Business? – Get insights into who Visit SLO CAL is marketing to, how the visitor behaves and how you can best reach that audience to attract them to your business. Understanding your target audience is key to effectively marketing to them. Learn about those consumers and get ideas on when, how and why to effectively market your business or organization to these audiences, turning SLO CAL guests into your customers.
Session 2, BCF: Elevating the Customer Experience Through Branding – Learn how Visit SLO CAL is branding our county, how to align your business with the SLO CAL brand and how integrating branding into the guest experience can elevate your customer service. Get ideas on how your organization (hospitality, retailers, service providers, etc.) could integrate branding elements into your guest interactions in order to surprise and delight customers, take advantage of their social voice and grow your loyalty.
Session 3, Visit California: International Markets: The Next Frontier – More information to come!
