Connection and Creativity Friday Oct. 28 12-2 p.m. Pavilion at the Performing Arts Center, 1 Grand Ave, San Luis Obispo

“In the Information Age, winning is not about being bigger, richer, or working harder than the competition. Increasingly, business success today goes to the entrepreneur who can come up with the most creative solutions” – Entrepreneur

Experts with Disney and experiential marketing juggernaut George P. Johnson will share how they create emotional connections with audiences by harnessing creativity in their teams, and will leave you with tools to help your organization do the same.

heather-blodget-125Heather Blodget
Walt Disney Animation Studios

A production supervisor with Tangled, Frozen, and Zootopia among her film credits, Blodget has managed a wide range of departments at Disney spanning the creative process, from story development to the final look of a film. A native of the Central Coast, she has a passion for storytelling and bringing out creativity in others. Heather will share how Disney crafts their most memorable stories and ways that any business can foster creativity and collaboration in their team.

Chris Meyerchris-meyer-125
CEO at George P. Johnson

Running the world’s leading experience marketing agency – and working with clients such as American Express, TED, Coca-Cola and Jeep – has provided Meyer with extensive experience in building world-class teams and agencies that deliver awe inspiring physical and digital experiences. He will share the importance of creating emotional connections with your audience and how businesses can inspire brand devotion through experiences.

Michael Boyer

Currently serving as the COO at Digital West, Michael Boyer has been working in technology, web content management and online marketing for more than 19 years, focusing on implementation, creation and product management.