World Business Forum November, 16 - 17, 2017 Lincoln Center, New York City

Each year, the World Business Forum offers the opportunity to learn from and be inspired by some the world’s most renowned figures from business and beyond – a blend of content composed of CEOs, entrepreneurs, innovators, thinkers, artists and athletes. In a world of information overload, World Business Forum focuses on the issues most relevant to today’s business people, stimulating new thinking and inspiring action.

Read what last year’s attendees had to say here.

The 2017 program is shaping up and will be exploring the idea of ‘humanification’ with a focus on listening to customers, optimizing performance, nurturing creativity and facilitating collaboration.

For more information, please contact Molly Kern at (805) 786-2763 or

This year’s program includes:

Michael Phelps, Taking high performance to the maximum level

Phelps, Micheal 150One of the world’s most admired athletes and the most decorated Olympian of all time, Phelps competed in his first Olympics at the age of 15. He went on to win 28 medals over the course of five Olympic Games – including a record-setting 23 gold medals. He is the first American male swimmer to earn a spot on five Olympic teams, and at the 2016 Rio Games he added to his Olympic record medal count with five gold and one silver, becoming the most successful athlete of the Games for the fourth consecutive Olympics.

  • Dream. Plan. Reach: What it takes to achieve an unprecedented level of performance over the long term
  • Goal setting and motivation: On the constant pursuit of challenging your mind and body
  • Delivering under extreme pressure: Internal and external
  • Dealing with adversity and criticism: Lessons learned through it all

Michael Porter, Creating shared value: The new strategy for competitive advantage

Porter, Michael 150Distinguished economist and Bishop William Lawrence University Professor at Harvard Business School, throughout his career he has brought economic theory and strategy concepts to bear on many of the most challenging problems facing corporations, economies and societies, including market competition and company strategy and economic development.

  • Developing a new strategy for competitive advantage
  • A different approach to value creation: creating shared value
  • Why businesses can enhance their competitiveness while add ressing society’s biggest problems
  • Reimagining capitalism: legitimating business and the new wave of innovation and productivity

Anthony Bourdain, On exploration, innovation and challenging the conventional

Boudain, Anthony 150Anthony Bourdain is one of the most acclaimed and irreverent food personalities in the world. Best known for traveling the globe on his stomach, his TV shows – including Anthony Bourdain: Parts Unknown – are widely popular around the globe and have won several Emmy awards. He is also the author of various critically acclaimed books including the bestselling Kitchen Confidential: Adventures in the Culinary Underbelly.

  • Exploring the unknown and staying open to new possibilities
  • Making disruption a must: defying stereotypes and expectations
  • How to capitalize the new and unique to innovate
  • Developing a team capable of performing at the highest standards in moments of pressure and crisis
  • Discovering a creativity flourish when you think you have thought of and tried it all

Abigail Posner, How technology can make us more creative

Posner, Adigail 150A thought leader on digital culture and creativity, Abigail shines a unique, humanistic lens on culture, business and technology. As the Head of Strategic Planning at the ZOO, Google’s creative think tank for agencies and brands, she helps advertisers and marketers make sense of human beings’ deep, emotional relationship to the digital space and convert those insights into strategic and creative efforts.

  • The power of technology to make us more creative
  • What it means to embrace a culture of creativity in the digital era
  • The emotional relationship between human beings and the digital space
  • How to turn technology and digital insights into strategic and creative efforts

Stephen M.R. Covey, Measuring trust to make your organization thrive

Covey, Stephen 150A sought-after and compelling expert on trust, leadership and ethics, cofounder of CoveyLink and the FranklinCovey Global Speed of Trust Practice, he is also the best-selling author of The Speed of Trust, a book that challenges our age-old assumption that trust is merely a soft, social virtue and instead demonstrates that it is a hard-edged economic driver.

  • Challenging the old assumptions on trust as a social virtue
  • Why nothing is as fast as the speed of trust
  • The learnable and measurable skill that makes organizations more profitable, people more promotable, and relationships more energizing
  • The ability to establish, grow, extend, and restore trust as a critical leadership competency of the new global economy

Jonah Berger, Invisible influence and the forces that impact consumer behavior

Berger, Jonah 150Renowned professor of marketing at the Wharton school of business, Berger is a student of human influence and an expert in how people make decisions, how ideas spread and how social influence shapes behavior.

  • Understanding social influence and the enormous impact it has on what we do
  • A different playing field for marketing: On social transmission and consumer products
  • Basic principles for turning product or idea into something “contagious”
  • From publicity to word of mouth: A way doing marketing focused on people

Rachel Botsman, Trust and the evolution of the collaborative economy

Botsman, Rachel 150Author of the influential book What’s Mine is Yours, Botsman is recognized around the world for her visionary thinking as to how the power of collaboration and trust, driven by technology, will change the way we live, work and consume.

  • Why trust is the social language of exchange which oils the wheels of business
  • The forces that define how to establish, maintain and destroy confidence
  • How Airbnb, Uber and Lending Club are transforming industries at an exponential rate
  • Developing new mindsets and principles that will transform how we think about brands, experiences and behaviors.

Stew Friedman, Total leadership

Friedman, Stew 150Award-winning professor and Director at the Wharton Work/Life Integration Project, he has been recognized as one of the “world’s top 50 business thinkers” three times by Thinkers50. His most recent book is Leading the Life You Want: Skills for Integrating Work and Life

  • Achieving “four-way wins” – improving performance as a leader in all domains of life (work, home, community, and self) by finding mutual value among them
  • Being real – acting with authenticity by clarifying your values and vision
  • Being whole – acting with integrity by respecting the people who matter most
  • Being innovative – acting with creativity by experimenting with changes that serve the interests of stakeholders in all parts of your life