World Business Forum
World Business Forum November, 17 - 18, 2016 Lincoln Center, New York City

Insight Studio is evolving. Constantly asking, listening, researching, asking a couple more follow ups and responding. Back by popular demand, we are excited to again include the World Business Forum in New York City in the program.

Each year, World of Business Forum offers the opportunity to learn from and be inspired by some the world’s most renowned figures from business and beyond – a blend of content composed of CEOs, entrepreneurs, innovators, thinkers, artists and sportspeople. In a world of information overload, World Business Forum focuses on the issues most relevant to today’s business people, stimulating new thinking and inspiring action.

Read what last year’s attendees had to say here.

In 2016 the World Business Forum will explore the challenge of transforming ideas into businesses in an environment of constant change. Learn from companies defined by their progressive cultures and dynamic strategies; individuals who demonstrate a willingness to risk, fail and risk again; thought leaders who offer insights into what it takes to succeed in a beta world.

For more information, please contact Molly Kern at (805) 786-2763 or

This year’s program includes:

Alan Mulally, Cultural Transformation

One of the most respected business leaders of our age, Alan Mulally served as president and chief executive officer of Ford Motor Company from 2006 to 2014.  In the process he led the company on a transformational journey from the brink of bankruptcy to its current position as one of the world’s leading automakers. He guided the Ford team in working together on a compelling vision, comprehensive strategy and relentless implementation of the “One Ford” plan to drive sustained profitable growth.

In his presentation, Mulally will discuss:

  • Developing and communicating an inspiring vision that will unite and focus your people
  • Values-based leadership:  Why you need to know yourself before you can lead others
  • How to ensure accountability and collaboration across leadership structures: Creating a safe environment for honest dialogue
  • Rethinking external relationships with suppliers and customers:  From win/lose to win/win
  • Paving the path for outstanding execution:  Relentless implementation based on facts and data

Andre Agassi, Reflections on Success and Finding Your Purpose

Widely considered one of the greatest tennis players of all time, Agassi earned 60 men’s singles titles, including eight Grand Slams, over a 20-year career that was characterized by a talent, drive and passion that transcended the game.  Since retiring from tennis in 2006, Agassi has increased his focus on the Andre Agassi Foundation for Education, which has raised over $180 million for education reform since he founded it back in 1994.

In his presentation, Agassi will discuss:

  • Talent is just the start:  What it takes to become the best in the world and sustain success over the long term
  • Developing the mental strength to give you the edge when the pressure is on
  • Getting your team right:  Identifying the skills and characteristics you need in those around you
  • How to bounce back from the inevitable setbacks, failures and criticisms
  • Setting goals and staying true to yourself:  On authenticity and the importance of giving back

Amy Cuddy, Achieving Peak Performance When the Stakes Are Highest

Amy Cuddy is a Harvard Business School professor and global authority on how people judge and influence each other and themselves. Her groundbreaking research has led her to be named a “Young Global Leader” by the World Economic Forum and one of the “50 Women Who Are Changing The World” by Business Insider. In her soon-to-be-published book, Presence, she will analyze how we can be our strongest selves in life’s most challenging situations.

In her presentation, Cuddy will discuss:

  • Why the very moments that require us to be genuine and commanding can instead cause us to feel phony and powerless
  • Revealing the science behind the mind-body effects that impact our thoughts, feelings and choices
  • What it means to build our personal power, keep it strong in moments of uncertainty and steer clear of arrogance
  • Techniques for tweaking our body language, behavior, and mindset in our day-to-day lives
  • How bringing our boldest, most authentic selves to challenging situations inspires others to do the same

Daymond John, Brand Building in a BETA World

As founder, president and chief executive officer of FUBU – “For Us, By Us” – Daymond John is an entrepreneur whose creative vision helped revolutionize the sportswear industry, generating revenues of over $6 billion in the process.  Today, Daymond is the co-star of ABC’s Shark Tank and has been appointed a Global Ambassador of Entrepreneurship by President Obama.  He is the author of two best-selling books, Display of Powerand The Brand Within, with a third book, The Power of Broke, set for release in 2016.

In his presentation, John will discuss:

  • Lessons learned from success and failure on the path from rags to riches
  • The power of your personal brand and why it is more important than ever
  • Staying laser-focused on your goals and finding the innovative solutions required to make a meaningful mark
  • Understanding and working through the different stages of product evolution
  • Swimming with the sharks:  On assessing ideas and deciding when to make an investment

Eric Ries, Fostering a Culture of Entrepreneurship

Entrepreneur and New York Times bestselling author of The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, Eric Ries is best recognized for pioneering the Lean Startup movement, one of the most important business strategy innovations in recent years that is changing the way companies are built and new products are launched.

In his presentation, Reis will discuss

  • Creating order from chaos:  How to keep up with the accelerating pace of change
  • Encouraging and systematizing an entrepreneurial environment to support continuous innovation and sustainable growth in any organization
  • A principled approach to new product development and growing a business with maximum acceleration
  • Building a more agile organization using “validated learning” and rapid scientific experimentation
  • Build-measure-learn:  A process for deciding whether to pivot or persevere

Martin Lindstrom, Uncovering Your Consumers’ Hidden Desires

Martin Lindstrom is one of the world’s premier (and toughest) brand building experts,  advising Fortune 100 brands from the Coca-Cola Company to Nestle to Red Bull on how to build future-proof brands.  The best-selling author of six groundbreaking books on branding, Martin has developed an unorthodox way of doing what every company says it wants to do: understand its consumers’ deepest desires and turn them into breakthrough products, brands or retail experiences.  His latest book, Small Data –The Tiny Clues That Uncover Huge Trends, is out in February 2016.

In his presentation, Lindstrom will discuss:

  • In a world obsessed with big data, why the small data revolution is the next big thing
  • Cracking the code of human desire:  Using human observation to reveal consumers’ needs and impulses
  • Correlation vs causation:  The importance of knowing the difference when trying to understand why consumers behave as they do
  • Why we need to get up close and personal:  A humanistic approach to marketing
  • Examples of the tiny clues that created some of the biggest brand turnarounds in corporate history