San Luis Obispo County, located half way between San Francisco and Los Angeles on California’s Central Coast, welcomes the 2014 Wine Tourism Conference, Nov. 12 to 14, hosted by Visit San Luis Obispo County in partnership with Travel Paso Robles Alliance. A majority of the conference events will be held at the Paso Robles Inn and registration for the conference is currently open.
This year, Visit San Luis Obispo County is excited to present the pre-‐conference workshop entitled Creating Engaging Events, to be held the morning of Nov. 12. The workshop will underline cutting-‐edge events created by industry professionals. Speakers include: Stacie Jacob, CEO, Visit San Luis Obispo County; Rey Ledda, Executive Director of Integrated Marketing, Sunset Publishing; Holly Holliday, Owner, Create Promotions; Luke Udsen, California Director of Sales and Marketing, Castoro Cellars; and Kendall Carson, Wine Club Manager, Halter Ranch Vineyard. The session will highlight the various purposes of wine country events and focus on the common goal of creating an experience and brand impression. Workshop participants need not be registered for the entire conference.
“Hosting the Wine Tourism Conference is a huge honor and privilege for the San Luis Obispo County and Paso Robles tourism businesses. It is also a testament to our wine region’s success,” said Stacie Jacob, CEO of Visit San Luis Obispo County who, along with Travel Paso Robles Alliance, was instrumental in securing the mid-‐week conference. “We are thrilled to showcase our destination, and particularly excited to host the pre-‐ conference workshop, where we can explore event strategies and methods to increase audience engagement.”
The Fourth Annual Wine Tourism Conference will be held for the first time on the Central Coast of California and is expected to attract a weekday attendance of 200 wine tourism professionals from throughout the world. Representatives across the industry, from wine and tourism associations and media outlets to wineries, hotels, and tour operators are expected to be in attendance. The conference provides a networking forum for industry leaders and workshops to help professionals boost their wine tourism business – and of course the chance to taste the best wines from the region. The conference is also projected to generate a strong economic impact for the local community of Paso Robles.
For more information on the Wine Tourism Conference or to register, please visit winetourismconference.org.
Visit San Luis Obispo County promotes San Luis Obispo County through advertising, marketing, public relations and group sales. Its membership base is comprised of over 500 tourism industry-‐related businesses including lodging properties, restaurants, wineries, golf courses and retail stores. Sunset SAVOR the Central Coast is produced and managed by Visit San Luis Obispo County. For more information on Visit San Luis Obispo County, please visit www.VisitSanLuisObispoCounty.com.
Recently named Wine Region of the Year by Wine Enthusiast Magazine, Paso Robles, California is located midway between Los Angeles and San Francisco on Highway 101 and is roughly a 20 minute drive inland from the Pacific Ocean. This small farming town boasts 250+ wineries, a charming historic downtown and town square, comfortable hotel accommodations, farm-‐to-‐table dining, art galleries, shopping, hot mineral springs and friendly locals. For more information about Paso Robles, CA, please visit www.TravelPaso.com.