Which Wich Superior Sandwiches, an award-winning, national fast casual sandwich concept, is scheduled to open in San Luis Obispo on June 9. The new store, located at 1035 Chorro Street, will be in the heart of San Luis Obispo near the Mission off Higuera Street. Ribbon cutting is at 3 pm on Monday, June 9.
Which Wich offers a variety of customizable “wiches,” from the signature Wicked sandwich, loaded with five meats (turkey, ham, roast beef, pepperoni, and bacon) and choice of three cheeses, to unique items such as Thank You Turkey, with stuffing and cranberry sauce. The Which Wich menu also includes plenty of vegetarian options, such as tomato, avocado and black bean patty, as well as healthy wiches and bowls with less than 400 calories each. You can also get your favorite wich wrapped in lettuce, with options less than 250 calories each. Guests can dine in or take out. Catering is also available.
Which Wich is known for its creative ordering system. Guests use red Sharpies to mark up pre-printed menus on sandwich bags. They select a sandwich from one of 10 categories, then choose the bread, cheese, spreads, and toppings. The sandwiches are prepared to guests’ exact specifications, toasted to perfection, and delivered in the now-personalized sandwich bags. After they’ve enjoyed their wiches, guests are encouraged to draw on their bags using red Sharpies and hang their “artwork” on the community wall.
In addition to customized wiches, customers can enjoy hand-dipped shakes, signature house chips, and just-out-of-the-oven cookies in an edgy yet magnetic environment. Which Wich locations newspaper reading stations, free Wi-Fi, and a community wall showcasing the sandwich bag artwork. To celebrate the grand opening, Which Wich will offer free Which Wich souvenir keepsake cup (good for a large drink) or a small milkshake all day on Monday, June 9th.
“I am really excited to return to San Luis Obispo, which I have always considered home,” said Rahul Vinchhi, franchise owner of the Downtown SLO Which Wich. “Which Wich is thrilled to be in this historic and vibrant downtown. There is terrific synergy between the vibe of the City and that of Which Wich brand. It is a perfect match!”
Which Wich is also proud of its Sandwichfaction Guarantee. We stand behind all of our sandwiches. If you’re not 100 percent satisfied with your wich at the time you receive it, we will replace it, refund your money, or both.
Which Wich Superior Sandwiches was founded in Dallas in late 2003 by restaurant entrepreneur Jeff Sinelli. The national sandwich chain is best known for its customizable sandwiches, creative ordering system, and personalized sandwich bag. In 2007, Which Wich received the coveted Hot Concepts! Award from Nation’s Restaurant News, the premier trade publication for the restaurant industry. Which Wich currently has 400 locations open or in development in 38 states and eight countries. For more information, visit www.whichwich.com.