After receiving more than 40 nominations for nonprofit organizations across the Central Coast to win the 2019 24-Hour Give, Verdin has narrowed the list down to two finalists. One of these organizations will receive a full rebrand at no cost. The rebrand is valued at more than $100,000 and will occur in a 24-hour period on November 21-22, 2019. The runner-up will also receive services valued at $5,000.
Verdin is pleased to announce the El Camino Homeless Organization (ECHO) the Food Bank Coalition of San Luis Obispo County (SLO Food Bank) as the two finalists for the sixth annual 24-Hour Give. Voting started Friday, October 18 to determine which of these organizations will receive Verdin’s 24-Hour rebrand. Members of the community can vote once every 24 hours until October 28 at 24hourgive.verdinmarketing.com.
Whichever nonprofit acquires the most votes from the public will win the all-inclusive rebrand completed by Verdin and a team of community partners. The rebrand includes a new logo, website, video and radio advertising campaign, donated media space, custom photography, printed collateral, and a fundraising gala for 300 people. See our list of partners who are donated services and media space here.
ECHO was founded in 2001 in Atascadero and has since grown to offer services to residents throughout San Luis Obispo County. In addition to their 50-bed residency shelter they recently were approved to build and operate a homeless shelter in Paso Robles. Their services also include programs to secure employment, assist their residents in finding permanent and sustainable housing, and other life skills. Their mission is to empower people in SLO County to make positive change by providing food, shelter, and supportive services.
SLO Food Bank is celebrating 30 years of service in San Luis Obispo County, and they serve 30,000 local residents each month. Their mission is to work with a network of community partners to alleviate hunger in San Luis Obispo County and build a healthier community. They achieve this through 77 distribution sites throughout the county, a large network of volunteers, and programs that feed the county’s food insecure residents from children to seniors. Their programs include the Children’s Farmers’ Market, GleanSLO, and No-Cook bags for the homeless.
These two organizations were selected as finalists using pre-established criteria in an effort to make the selection process as objective as possible. Verdin uses these guidelines to determine whether the winning nonprofit provides a unique and vital service on the Central Coast, has the potential to make a real difference within the community, and could leverage the rebrand for future success.
“There are so many amazing organizations that serve our community,” said Mary Verdin, president of Verdin. “We are extremely excited to be able to announce these two deserving finalists as they each have something specific and profound to offer our community. We can’t wait to see who the community selects!”
In addition to the branding and marketing package, Verdin will host the “Give-a-thon” for the rebrand winner, inviting the community to participate during the 24 hours by giving financial and in-kind donations to the nonprofit. In past years, thousands of dollars and in-kind donations were gathered through the Give-a-thon.
Voting is open from October 18 through October 28. The 24-Hour Give will take place from November 21 at 8am to November 22 at 8am, at which time a Big Reveal of the new brand will be presented. The theme for the marathon rebranding this year is “The Night of the 24-Hour Give,” inspired by the current fascination with zombies and the fact that the all-nighter has been known to turn the Verdin team into “marketing zombies.” Verdin invites the public to learn more and vote, by visiting 24hourgive.verdinmarketing.com.
About Verdin
Verdin is a full-service marketing firm in San Luis Obispo, Calif. that has been helping businesses, nonprofit organizations and government agencies communicate with their target audiences in creative and effective ways since 2003. The firm takes a strategic approach to marketing, and values transparency, relationships and effective creative. For more information, visit www.verdinmarketing.com.