SLOCAL Roots, a family of vertically integrated cannabis companies on California’s Central Coast, today announced the grand opening of their first licensed retail storefront in the city of San Luis Obispo, and their newest merit-based retail approval in the city of Guadalupe. Co-founder and Chief Executive Officer, Austen Connella, and Co-founder, Kristin Kordich, incorporated SLOCAL Roots Farms in San Luis Obispo County in 2016.

SLOCAL Roots, at 3535 South Higuera Street in San Luis Obispo, announces the grand opening and “420 Celebration Week”, from April 16 – 20. A special ribbon cutting ceremony will be held on Wednesday, April 20 at 1:30 p.m., presented by the San Luis Obispo Chamber of Commerce.


Austen Connella, Co-founder, and CEO of SLOCAL Roots is a SLO County resident with over 20 years of medical and commercial cannabis experience on the Central Coast. Connella commented, “It’s incredible to see our vision become real – a locally owned and operated, fully integrated and sustainable cannabis company on the Central Coast. We are committed to bringing the positive social and economic benefits of responsible cannabis to the people and communities we serve.”


SLOCAL Roots estimates first-year charitable contributions in the city of San Luis Obispo will exceed $25,000, in addition more than $500,000.00 in City tax proceeds are projected for 2023. Approximately 20 jobs will be created, with significant positive annual economic impact expected to the region.

Kristin Kordich, Co-founder of SLOCAL Roots Farms and a SLO County resident, is a second generation SLO County cannabis operator, and wants SLOCAL Roots to be “a place where people can discover the potential joy and wellness benefits of cannabis through an authentic and curated experience, and a place where they can share their experience with others.”

ROOT One, located ay 928 Guadalupe St., in Guadalupe, is SLOCAL Roots’ second retail storefront approval, winning a merit-based application process in the City of Guadalupe in April 2022. The ROOT One store at 928 Guadalupe St. is scheduled to open in the fall of 2022.

Adam Laurent is Co-owner and Co-founder of ROOT One and also a SLO County resident. Adam helped found the Central Coast Cannabis Council, and he brings national cannabis lobbying experience to the team. An elite Olympic cycling athlete, Adam draws on that experience to build a local team for the store in Guadalupe, “We can’t wait to demonstrate our commitment here by hiring locally, sourcing locally, and keeping profits local.”