Digital West Networks, Inc., a US-based data infrastructure provider, is the latest customer to sign with Southern Cross Cable Network for connectivity solutions to Australia and New Zealand. This contract will provide Digital West with the opportunity to set up a new point of presence (POP) in Sydney.
The new POP is located in Equinix’s Sydney data center and gives Digital West the ability to better serve its current customers, including companies like MINDBODY Inc.
“Australia is one of the fastest growing marketplaces for health, wellness and beauty providers worldwide,” said Jeff Darnton, director of IT operations for MINDBODY Inc. “To better support our customers and grow our client base we knew we needed to open an office in Sydney.”
Darnton describes the company’s biggest challenge as how to securely connect the Australian office back to its headquarters in San Luis Obispo.
“Our longstanding partnership with Digital West made them the logical choice to help us deliver a solution quickly and cost effectively,” Darnton said.
By utilizing the Southern Cross Cable Network, Digital West will gain access to expanded peering opportunities with the South Pacific and connections to more than 120 network service providers.
“Our relationship and connectivity with Southern Cross provides a natural fit with our focus on providing highly reliable solutions to our customers,” said Tim Williams, CEO and founder of Digital West.
The Pacific crossing is a significant milestone for Digital West, as it marks the company’s first overseas point of presence expansion. Developments are underway for a London connection to go live in the coming months.
“We are extremely pleased to welcome Digital West onto the Southern Cross network,” said Ross Pfeffer, Southern Cross director of sales and marketing. “This collaboration further underlines Southern Cross’ position as the only single provider of highly reliable, diverse capacity connectivity solutions from the USA to Australia, Fiji and New Zealand. With the continued implementation of new technology enhancements, and development of new products on the Southern Cross network, we remain focused on delivering the sort of services customers like Digital West need now and in the future.”
The Sydney POP represents the latest achievement in Digital West’s 15-year tenure, following milestones such as the completion of their US “ring” with an East Coast POP and the expansion of commercial Metro Fiber Internet connectivity throughout California’s Central Coast.