Downtown SLO is pleased to announce the winners of the annual Holiday Window Decorating Contest. Three winners were selected by the judging committee:

  • 1st Place: Bluebird Salon for its fully-operational cuckoo clock display
  • 2nd Place: HumanKind Fair Trade for their elegant and ethereal angels under a tree
  • 3rd Place: EcoBambino for their animated bunny kitchen
  • Best In Theme (“A Very Vintage Holiday”): Unique Selections for their Jetsons-inspired window

The public was invited to participate by casting their vote for People’s Choice. Nearly 400 votes were cast in the online People’s Choice survey, again demonstrating great public support for the contest.

  • People’s Choice: Downtown newcomer Junk Girls for their recycled and repurposed materials display

The contest was open from Friday, November 23 until Tuesday, November 27. Judges Bettina Swigger, Rachel Maiorino, Brent Vanderhoof, Stephen Patrick, Kate Zovich, Emma Saperstein and Landy Fike, representing Downtown SLO Board members, Cultural Arts Committee Members, and staff, evaluated the windows the evening of November 27. Windows were judged on creativity, lighting, and adherence to the theme, A Very Vintage Holiday. Winners receive a certificate and a gift bag.

Each year, businesses are encouraged to participate in the contest to create a festive and welcoming holiday atmosphere in Downtown San Luis Obispo and create visual interest in their business. This year, a record 34 Downtown businesses participated in the contest, including: 2 Blondes Boutique, Almost Perfect, Ambiance, AT&T-Spring Mobile, Blackwater, Bladerunner Salon & Spa, Bluebird Salon and Spa, Change of a Dress, Charles Shoes, Dune, EcoBambino, Femme Jules D., Hands Gallery, Hemp Shak, HepKat Clothing, HumanKind Fair Trade, JCC-Federation of SLO, Jules D., Junk Girls, Michael’s Optical, Moon River Salon, Mother’s Tavern, Romp, Salon 62, San Luis Traditions, SLOFLY, Stephen Patrick Design, Takkens, Ten Over Studio, The Ritual, The Sock Drawer, Twig & Arrow Salon, Unique Selections and Urban Optics.

Downtown SLO invite visitors to stroll and see the winners and support the participating stores now through December 24!

For more information, please visit the website at or contact Zoya Dixon, Communication & Content Manager, at or call (805) 234-9675.

About Downtown SLO

Downtown SLO is a 501 (c)(6) nonprofit founded in 1975 whose mission is to foster an economically vibrant Downtown. Downtown SLO serves the community by working on initiatives like parking and beautification efforts, coordinating special events and the weekly Farmers’ Market, supporting economic activities and examining Downtown issues.