The National Association of Women Business Owners (NAWBO) Central Coast California, which pro motes, supports, and educates women business owners in achieving success, announces the details of its monthly luncheon. February’s program will  feature the founder of Simply Get Your Clients, Mary Cravets, Magnify Your Messaging: How to Explain What You Do to Attract Great Clients. The event will be held virtually on Friday, February 5th at 11:30 a.m.  

In this class, we will have a frank discussion about the counter-intuitive leap  you’ll need to make to speak directly to the deepest desires of your prospective clients. Come ready to challenge your assumptions and make a big shift in  how you’re talking about your business!  

Participants will:  

  • Dig into why you feel it’s so important to explain what you do and shine a  light on when (with the best of intentions) you’re making the conversation  about yourself instead of your prospect.  
  • Discover the right time to explain the mechanics of your business and why  this timing is so important.  
  • Develop a clear, compelling answer to the question “what do you do?” 
  • Step back and look at the bigger picture by assessing the 6 essential elements of client generation to attract more great clients without working nights  and weekends.  

Ticket prices vary from $10.00 to $15. Free tickets available for those experiencing extreme hardship.  

Thank you to our Corporate Partners, who support local women business  owners and helped our chapter become one of the fastest-growing in the nation. Silver Sponsors -SoCal Gas, Tim Mahoney and Bank of America,  Stephanie Smith. Bronze Sponsors – Ameritas Investment Corp, Beth McGill,  CPFA, Avila Traffic, Kellie Avila, Community West Bank, Shannon Martin,  Idlers Home, Jennifer Idler, Spectrum Charter, Lisa Ludovic, SLO Health Center, Lindsey Faucette, Megan’s Organic Market, Megan Souza.    

More information, including online registration, is available at: 

About NAWBO Central Coast California  

NAWBO Central Coast California is a local chapter of a national organization  whose mission is to propel women entrepreneurs into economic, social, and  political spheres of power worldwide. For more information and membership  visit