Visit SLO CAL, the official destination marketing and management organization for San Luis Obispo County is pleased to announce the appointment of Ashlee Akers as Vice President of Marketing and Communications.
Akers brings more than 15 years of experience in marketing, communications and strategic brand development, with deep roots in San Luis Obispo County. In her role, she will lead Visit SLO CAL’s integrated marketing and communications efforts, helping to further position SLO CAL as a premier travel and tourism destination. She will report directly to Chief Marketing Officer Molly Cano.
“We are thrilled to welcome Ashlee to Visit SLO CAL,” said Molly Cano. “She brings a thoughtful, strategic approach and a genuine passion for this work. Her leadership and industry knowledge will play an important role as we continue to elevate SLO CAL’s story and inspire travel to the county.”
Akers will oversee key marketing functions including public relations, social media, design and brand strategy. Her work will support Visit SLO CAL’s mission to promote the destination responsibly while driving demand and supporting the local economy.
“I’m honored and excited to join Visit SLO CAL,” said Ashlee Akers. “This region has been a meaningful part of my professional journey, and I look forward to continuing that work at the countywide level alongside such a talented team.”
Most recently, Akers served as Partner & Chief Strategy Officer at Verdin, leading strategic initiatives and client partnerships across California. During her tenure, she was an active member of Visit SLO CAL’s Marketing Committee, representing multiple local partners. Prior to that, she worked at The Tribune as an Account Specialist. Akers holds a bachelor’s degree from California Polytechnic State University, San Luis Obispo.
Visit SLO CAL also announces updates to its marketing team, with Molly Cano stepping into the role of Chief Marketing Officer and Matt Halvorson serving as Director of Destination Insights & Digital Innovation.