Following a national search, local public relations and marketing firm Barnett Cox & Associates in conjunction with StudioGood, were selected to lead the City of San Luis Obispo’s Tourism Business Improvement District (TBID) marketing efforts. StudioGood is a SLO-based digital agency with Fortune 500 clients. The two firms were selected over other local and national tourism marketing specialists to lead the two-year, approximately $1.5 million, contract to elevate the brand of San Luis Obispo as a destination. Key components of the current efforts include the “Sincerely, California” brand identity, the San Luis Obispo Vacations website, and the Share SLO program. The contract was held for the last five years by , who elected not to pitch for the contract this year. The TBID is a self-assessed district encompassing all SLO hotels for the purposes of raising marketing dollars to increase hotel stays. The contract is scheduled for City Council approval on May 6 and, if approved, begins July 1.