Known for its luxury brands and custom jewelry design, Rogers Jewelry, Co. opened a new location in downtown San Luis Obispo at 720 Higuera Street. The store’s official grand opening included a ribbon-cutting with the San Luis Obispo Chamber of Commerce on Wednesday, June 19 at 4 p.m., followed by an invite-only VIP event. The public grand opening celebration will be Thursday, June 20 from 6 p.m. – 8 p.m. during the local Farmer’s Market with free ring cleanings and a jewelry giveaway inside the new store.

This is the seventh location in California for Rogers Jewelry, Co. and is unique in that the store will be leasing its building from Kevin and Kathi Main of Kevin Main Jewelry Design & Studio. After 20 years in San Luis Obispo, Kevin and Kathi decided to retire, but the new Rogers Jewelry location will continue to employ several of the Main’s former staff. The new location will be managed by Eason Eddington who has relocated to San Luis Obispo after spending eight years at the company’s Bakersfield location.

Rogers Jewelry, Co. was established in 1937 and prides itself on being in the business of customer service. It’s been family-owned and operated for 82 years and currently has one 2nd generation, two 3rd generation and three 4th generation family members working in the company. Offering quality jewelry and maintaining the highest standard of integrity has resulted in exceptional success – growing from having a single store in Modesto, CA to now an empire of showrooms across central California and into Nevada.

Rogers Jewelry

Mr. Robert Marks, grandson of the company’s founder Harry Marks, is president of Rogers Jewelry, Co. as well as president of the California Jewelers Association and the Leading Jewelers Guild. Robert is an alumni of Cal Poly, San Luis Obispo, and will be attending the ribbon-cutting ceremony on Wednesday afternoon.

“Rogers Jewelry, Co. is excited to open our newest location in beautiful and historic downtown San Luis Obispo,” said Jason Reynolds, vice president of sales for Rogers Jewelry, Co. “Our family-owned jewelry business has been helping customers for 82 years, and we’re proud to have become true partners and supporters in the communities we serve. Rogers Jewelry, Co. is known for providing the finest quality merchandise, sold and serviced by a dedicated staff of professionals, and we’re looking forward to continuing this tradition in downtown San Luis Obispo – serving the community and becoming its trusted jeweler for generations to come.”

Event Details 

June 19: Ribbon-Cutting Ceremony

Speaker: Robert Marks, president of Rogers Jewelry, Co.

Time: 3:45 p.m. meet & greet; 4 p.m. press event; invite-only VIP event to follow.

Address: 720 Higuera Street; San Luis Obispo, CA 93401

June 20: Public Grand Opening

Open house with free ring cleaning and jewelry giveaway.

Time: 6 p.m. to 8 pm during downtown Farmer’s Market

Address: 720 Higuera Street; San Luis Obispo, CA 93401