Bringing ideas to life, blazing trails and birthing companies – three San Luis Obispo entrepreneurs shared their insights in conversation with Sandy Duerr, former executive editor of The Tribune on May 7, 2018. Entrepreneurs included: Nesrine Majzoub, cofounder and chief creative officer of The Lens, a digital media publication that aims to humanize news by exploring the effects of politics, policy and culture on people’s lives, often from the readers themselves. Elan Timmons, cofounder of Ulzi, a personal security app that aims to prevent sexual assault. Ulzi won the first-ever Central California Angel Conference last month and has attracted about $1 million in investment. Rafael Pintor, cofounder and president of Atsá Foods, which produces premium snack bars from sustainable, wild-harvested Native American superfoods, partnering with the harvesters to share their stories as well as their foods.