Race SLO, California Central Coast’s leading endurance sports event producer, has completed an economic impact study of its three 2016 events: 5th SLO Marathon + Half and 5K (Spring), inaugural SLO Ultra trail races (late Summer) and 3rd SLO GranFondo cycling festival (Fall). According to the comprehensive study compiled by Productive Impact LLC, overall, the three events produced 4.01 million dollars of total economic impact in San Luis Obispo County plus more than 230,000 dollars in local tax revenue.
“Our family of annual Race SLO events created not only healthy and fun experiences for our participants as well as their family and friends, but our 2016 community events also proved to have tangible positive economic benefits to our local economy and governments,” Race SLO Founder and CEO Samantha Pruitt said. “This economic impact survey reinforces the growing Race SLO footprint and our beloved Endurance Town USA’s reputation as a healthy and athletic, connected to nature, event destination.”
Study highlights:
- Overall 4.01 million dollars in 2016 local economic impact, including impacts from not only operations and visitors coming from out of the area, but also the indirect and induced effects that are generated from their direct spending.
- For every dollar spent by Race SLO to put on one of its events, an additional 5.63 dollars of economic impact was then generated into San Luis Obispo County.
- Race SLO additionally created a social impact for local non-profits by raising 26,095 dollars.
- In 2016, Race SLO events attracted 5,790 unique visitors from outside the County.
- Local residents constituted about 45 percent of the total 2016 Race SLO event registrants.
- Average economic impact generated by each participant was 730.91 dollars.
- Race SLO guests had an average length of stay at approximately 1.6 days each for all the events.
- Local governments collected a total of 234,604 dollars in new tax revenue as a result of the Race SLO events in 2016.
To request a detailed copy of the Race SLO 2016 Economic Impact Report, email: [email protected]
