WiVi (1)Paso Robles, California – In the span of just two days, the upcoming WiVi Central Coast Wine Industry Conference & Tradeshow will offer 20 sessions to educate, enlighten and entertain anyone connected or involved in the wine business. Held March 17 and 18 at the Paso Robles Event Center and sponsored by Wine Business Monthly and Precision Ag Consulting, WiVi will host workshops addressing the five major areas of viticulture, enology, sales and marketing, business, and direct-to-consumer. Examples include:

Viticulture

“Manage and Control Trunk Diseases” presented by Dr. Douglas Guler, Professor of Plant Pathology at UC Davis, which will offer preventative and cultural methods to minimize the spread of trunk diseases like bot canker and eutpya.

Enology

“Ten Years of Wine and Grape Quality Analysis” presented by Dr. Brenda Baker, Chemist and Owner of Baker Wine and Grape Analysis, will review Dr. Baker’s in-depth historical records of Central Coast quality of different varieties and vintages and their effect upon wine quality.

Sales & Marketing

“Measuring the ROI of Social Media” presented by Steven Cuellar, Ph.D., of Sonoma State University’s School of Business and Economics, will use data and case studies collected from some of the wine industry’s most successful campaigns to assess social media’s effect on the bottom line.

Business

“Salary Survey: How Do You Measure Up?” is a presentation given by Steve Treder, Sr. VP and Donna Bowman of Western Management Group, in which Wine Business Monthly’s annual salary survey comes to life, removing some of the mystery for both employees and employers in the wine industry today.

Direct-To-Consumer

“Top 10 Tips for Success for Better Tasting Room Sales” presented by WISE (Wine Industry Sales Education) Academy Chairman, Lesley Berglund, is based on the WISE Academy Tasting Room Best Practices Seminar, including relevant lessons for local tasting rooms taken from both the annual Tasting Room Survey.

Additionally, WiVi will offer two general sessions:

• “2014 Year-in-Review & Update on Recent Changes in Ground Water Rights” in which Dr. Lowell Zelinski of Precision Ag Consulting will look back at the 2014 winegrape-growing year and discuss the monumental changes to come with the passage of the Sustainable Groundwater Management Act (aka Pavley-Dickenson).
• “The Effect of Water Availability on Property Value” presented by JoAnn Wall, Appraiser, Founder & CEO of Central Coast Ag Appraisers, along with an expert panel of professionals, which will explore the influence that water availability has on property values.

In addition to a wide array of speakers and sessions, the WiVi Trade Show on March 18 will feature nearly 150 exhibitors with products and solutions for the modern winemaker, grape grower, or member of winery management, including companies whose innovations were voted as the “coolest new products” by Wine Business Monthly. Furthermore, WiVi is California’s largest industry networking opportunity south of San Francisco, with social events like the WiVi launch party, an exhibitor-sponsored luncheon, and a garagiste tasting and reception.

Registration for WiVi is open to the public and tickets can be purchased online at www.WiViCentralCoast.com. Early registration discounts and special discounted prices for wine industry association members are available through February 28, 2015, as well as free tradeshow passes for association members. For more information about WiVi, please visit www.WiViCentralCoast.com, email info@wivicentralcoast.com or call (888) 974-WIVI (9484).

About the WiVi Central Coast Wine Industry Conference & Tradeshow

The one-of-a-kind WiVi Central Coast Wine Industry Conference & Tradeshow draws winemakers, grape growers, winery owners and managers to network and experience the full range of resources available to them on the Central Coast and beyond. Held at the Paso Robles Event Center, the two-day conference includes educational seminars with a regional focus on viticulture, winemaking and DTC/winery marketing addressed by today’s top industry leaders; as well as a one-day tradeshow featuring two rooms packed with over 150 companies showcasing new products and innovative tools. WiVi Central Coast is hosted by Wine Business Monthly, the leader in product information and resources for the wine industry; and Precision Ag Consulting, a regional viticulture consulting business that understands the pulse of the Central Coast. For more information on WiVi, please visit WiViCentralCoast.com.