The plans have been made, lucky socks installed, banter perfected, business cards at the ready, Mentos implemented. All that’s left is to hit the floor and make some networking magic happen.

Umm, yeah. About that.

For many, networking can be a necessary evil. The benefits: new partnership opportunities, more perspective customers, expanded industry relationships, often far outweigh the negatives: having to make awkward conversations with new people.

With the EXPO at the Expo on deck, the SLO Chamber has assembled a short list of seven tips for networking.

Most of it sounds pretty obvious, but if you’re not the extrovert type, it can all be quite helpful. And, breath mints can’t hurt.

  1. Resist the urge to arrive late

It’s almost counter-intuitive, but showing up early at a networking event is a much better strategy than getting there on the later side. As a first attendee, you’ll notice that it’s calmer and quieter – and people won’t have settled into groups yet. It’s easier to find other people who don’t have conversation partners yet.

  1. Ask easy questions

Don’t wait around the edges of the room, waiting for someone to approach you. To get the conversation started, simply walk up to a person or a group, and say, “May I join you” or “What brings you to this event?” Don’t forget to listen intently to their replies. If you’re not a natural extrovert, you’re probably a very good listener – and listening can be an excellent way to get to know a person.

  1. Ditch the sales pitch

Remember, networking is all about relationship building. Keep your exchange fun, light and informal – you don’t need to do the hard sell within minutes of meeting a person. The idea is to get the conversation started. People are more apt to do business with – or partner with – people whose company they enjoy.

  1. Share your passion

Win people over with your enthusiasm for your product or service. Leave a lasting impression by telling a story about why you were inspired to create your company. Talking about what you enjoy is often contagious, too. When you get other people to share their passion, it creates a memorable two-way conversation.

  1. Smile

It’s a simple – but often overlooked – rule of engagement. By smiling, you’ll put your nervous self at ease, and you’ll also come across as warm and inviting to others. Remember to smile before you enter the room, or before you start your next conversation. And if you’re really dreading the event, check the negative attitude at the door.

  1. Don’t hijack the conversation

Some people who dislike networking may overcompensate by commandeering the discussion. Don’t forget: The most successful networkers (think of those you’ve met) are good at making other people feel special. Look people in the eye, repeat their name, listen to what they have to say, and suggest topics that are easy to discuss. Be a conversationalist, not a talker.

  1. Remember to follow up

It’s often said that networking is where the conversation begins, not ends. If you’ve had a great exchange, ask your conversation partner the best way to stay in touch. Some people like email or phone; others prefer social networks like LinkedIn. Get in touch within 48 hours of the event to show you’re interested and available, and reference something you discussed, so your contact remembers you.

This list was compiled from Entrepreneur Magazine.