Verdin, a marketing and public relations agency in San Luis Obispo, was recently notified that they won two gold awards in the 2017 MarCom competition. The MarCom Awards is one of the largest international competitions for top marketing and communications professionals.
The first gold award was for Verdin’s community-focused 24-Hour Give event, entered in the Marketing/Promotion Campaign Special Event section. The submission was for their third 24-Hour Give event in 2016, where the agency dedicates 24 consecutive hours to a complete rebrand for a local, deserving non-profit. Drawing on inspiration from H.G. Wells’ science fiction novel, the theme of the event and corresponding campaign materials was “The Time Machine.” References to the past, old- fashioned apparel, and even Verdin’s version of a time machine were present throughout the agency’s invitations, social images and event website.
The second gold was for the Central Coast Tourism Council (CCTC), in recognition of the refreshed logo and collateral material for a Pro Bono client. Verdin modernized and updated the brand image, brand guidelines, and brand story to assist the client in their mission of promoting California’s Central Coast.
Verdin partnered on the website with Sidecar Agency to execute the vibrant and compelling brand updates online.
“Our team works hard to create and execute the best strategic solutions for our clients, and these awards honor that hard work and collaboration,” said Verdin President Mary Verdin. “It’s exciting to be able to share those successes with our clients, because we care so deeply about seeing them succeed.”
The MarCom Awards Competition began in 2004, and has since grown to be one of the largest and most-respected creative competitions around the world, receiving more than 6,000 print and digital submissions, from agencies in dozens of countries. The competition is administered by the Association of Marketing and Communication Professionals (AMCP), an international marketing organization that designed the awards to be “by creatives, for creatives.” For more information about the MarCom Awards, visit marcomawards.com.
For more about Verdin and to see examples of past work, visit verdinmarketing.com/work/.
About Verdin:
Verdin is a full-service marketing firm based in San Luis Obispo, Calif. that has been helping businesses, nonprofit organizations and government agencies communicate with their target audiences in creative and cost-effective ways since 2003. Verdin’s philosophy is to tie everything it does for its clients back to the client’s business goals. The firm takes a strategic, results-oriented approach to all of its advertising, design, marketing and public relations services. For more information, visit www.verdinmarketing.com.