Did you know that the average user spends 88 percent more time on a website with video, and that 70 percent of marketing professionals report that video converts better than any other medium?1 Learn how can you use this powerful tool as part of an effective marketing strategy for your business.
A new workshop to train business and other professionals on how to use videos as part of an effective marketing strategy is being offered on Thursday, January 19 from 2:00-5:00 p.m. It will be held at the Coldwell Banker Real Estate office at 1234 Monterey St., in San Luis Obispo.
“When potential customers visit your website, they often don’t want to read through pages of information,” said Deborah Lee, communications coach and owner of Speak Your Best! “Having a short, dynamic video that highlights who you are, what services and products you provide, how you work, and how you help your customers, creates an immediate connection that no other marketing tool can.’
‘If you haven’t used video yet as a marketing tool, or would like improve the way you use video to promote your business, then this workshop is definitely for you.”
Attendees will:
- Learn the critical elements for a good video profile that immediately connects with your potential clients and raises your visibility
- Create a script that you can use right away to make videos to use on your website, social media, vlogs, emails, and other uses
- Practice your script and get professional feedback on how to stand out and shine on camera
- Learn inexpensive ways to make your own effective videos and when to invest in professional videographers
If you are interested in the workshop, please see http://speakyourbest.com/workshops to register and for more information. This is a special offer – the workshop is normally $350 and is being offered for $197 for a limited number of seats.
Deborah Lee came from the San Francisco area, where she worked for over 20 years with business professionals, scientists, engineers, government staff, and others to reach new levels of effective communicating.
She has coached clients on numerous speaking platforms, including conferences, workshops, keynote addresses, national and regional association meetings, civic groups, public hearings, media interviews, TED talks, videos, client and business meetings, stakeholder forums, and networking and fundraising events.
She started Speak Your Best! in 2015 after moving to the Central Coast, and works with clients in many professions, including business consulting, finance, health and wellness, design, and therapeutic practices.