The Cal Poly Center for Innovation and Entrepreneurship (CIE) Small Business Development Center (SBDC) is hosting an informative workshop for business owners on August 25th from 9:00 – 11:00 am for $10. This timely workshop will outline methods to plan and prepare for Q4 during COVID-19. As the biggest revenue-making quarter of the year approaches, the SBDC is bringing together experts in strategy and digital marketing to make sure Central Coast businesses are ready for the upcoming holiday season.
This workshop will take place in a two-session format: General and Breakout. The general session will feature expert consultant in economic revitalization, Lani Lott, and Steve Burnside, a digital marketing specialist. Lott will lay out the “Road Map to Prepare for the Holiday Season,” including customer outreach strategies and the importance of collaborating with fellow business owners. Burnside will discuss in-practice tools and platforms to digitally market strategies.
Business owners will receive a valuable policy and regulation update from Downtown SLO and have the opportunity to participate in breakout sessions, specific to Retail, Restaurant and Health & Wellness industries. Each session will host expert panelists to coach attendees according to industry needs.
CIE Economic Development Director Judy Mahan states “The SBDC is eager to support Central Coast businesses in planning for the last quarter of 2020, we believe this training session will help maximize revenue while managing the constraints of COVID; our Consultants are also ready to serve our business community in providing all the necessary coaching to help implement the right strategies to make this a successful quarter.”
Register for the event at bit.ly/cpsbdcwebinar.
Retail Panelists:
Lani Lott – President of L.L. Counseling
Steve Burnside – Director of Marketing and Development Clever Ducks
Kristin Mehiel – Co-Founder at MRK and Co
Josh Haring – Co Owner Mountain Air
Gina Fitzpatrick – President Paso Robles Chamber of Commerce
Restaurant Panelists:
Kurt Friedmann – SBDC Lead Consultant
Javier Cadena – Founder & CEO Cheddr Suite
Samantha Welch – Operations Director Blue Mango Restaurant Management
Barry Lieberman – Marketing Executive, Everything Food Inc.
Health & Wellness Panelists:
Jolie Ditmore – President at Bay Consultants, Inc.
Doug Klein – CMO Parker Senpai
Geoff Chaney – CEO Off Day Trainer
Cassidy Pope – Owner Bare Hair Co.
About the Cal Poly CIE Small Business Development Center
The Cal Poly Center for Innovation and Entrepreneurship (CIE) Small Business Development Center is funded in part through a subcontract between Cal Poly CIE, the city of San Luis Obispo and UC Merced, under the current cooperative agreement with the U.S. Small Business Administration. The SBDC is a top resource for business owners and aspiring entrepreneurs, offering no-cost, expert one-on-one business consulting, training and online courses in startup assistance, debt and equity funding, sales and marketing, international trade and product commercialization.
For more information, visit http://sbdc.calpoly.edu/.