Heading into its 43rd year as a popular and highly anticipated community event, the Holiday Parade is a Downtown SLO winter tradition and will be held on Friday, December 7 at 7 p.m. This event is presented by Wells Fargo and brought to you by Downtown SLO.

This year, the annual Holiday Parade theme is ‚ÄúVintage Holiday.” The event is one of the largest parades on the Central Coast, attracting thousands of spectators. The Parade features approximately 75 decorative floats, vehicles, marching bands, dancers and more.

Downtown SLO is seeking an artist or graphic artist with fine art skills to provide the artistic (fine art) component for the annual Holiday Parade poster. The poster is the most visible public element of the event, with several hundred being placed in establishments around the county. The poster art is also used on digital and print advertising for the Holiday Parade, signage and additional marketing efforts. There are two elements to the poster: art and graphics. Staff design the graphics element.

Tasks to be Accomplished

Create an 11-inch by 17-inch design for the 2018 Holiday Parade poster that includes elements or concepts incorporating all of the following:

  • Theme
  • Color
  • All-age appropriate
  • Non-denominational

How to Submit a Proposal

Interested parties should view the full submission requirements on the website at DowntownSLO.com and submit a written proposal and sketch(es) no later than August 31, 2018 at 4 p.m. via email to Rachel@DowntownSLO.com. The written proposal should include a concept(s) of the design in addition to submitting examples of recent work. Include a website address if samples of work may be viewed there.

Once chosen, the artist will work with Downtown SLO through concept development. There will be at least one consultation prior to the completion of the work. The completed design must be delivered to Downtown SLO by September 14 at 4 p.m. Artist may retain the original work, however, Downtown SLO acquires all rights to use the art in any form. The image must be Suitable for digitizing.


A stipend of $500 is available for this project.
Please direct questions to Chief Operating Officer Rachel Maiorino at Rachel@DowntownSLO.com.