Pacific Wildlife Care is pleased to unveil a new logo for the nonprofit organization designed pro bono by Heather Barbis, owner of HB Design, a graphic design firm based in San Luis Obispo County.
Recognized as one of the premier wildlife rehabilitation centers in California, PWC is San Luis Obispo County’s only licensed rehabilitation center that cares for injured, orphaned, sick and pollution-damaged birds, land/air mammals and reptiles/ amphibians with the goal of releasing back to the wild. In 2020, PWC served over 2,600 wildlife cases comprising nearly 200 unique species while PWC’s Education Team focuses on how to live compatible with wildlife through educational programs facilitated with non-releasable wildlife ambassadors countywide.
Seeking a reimagined logo with a more modern look in a version that could be applied to all formats and to increase the nonprofit’s visibility and outreach, PWC Executive Director, Christine Johnson, requested proposals from both new firms and firms she had worked with in the past including HB Design. While HB Design’s proposal included a donated set of hours, in the end, all the work was contributed pro bono.
“We are so grateful to Heather for her incredible generosity coupled with her graphic design expertise and passion for PWC’s mission,” Johnson said. “We simply love the new logo!”
“It was a pleasure to help support PWC in its efforts to rescue and rehabilitate wildlife,” Barbis says. “As a nod to the previous logo and to the heritage of the organization, the images of a bobcat and a pelican were carried over with the addition of a great-horned owl as the three animals representing the wide variety of species cared for at PWC.”
Johnson says that the roll-out of the new logo will begin immediately.