Visit San Luis Obispo County has just announced a transition to a new president and CEO. Chuck Davison will be taking over as the head of marketing nonprofit on May 1, replacing Stacie Jacob. Jacob has been leading the organization as a contract employee for almost four years during which she has worked to create a countywide Tourism Marketing District, which will come to the Board of Supervisors onĀ  June 10, and ensured the sustainability of one of the county’s largest events, Sunset SAVOR the Central Coast. In October of 2013, Jacob unveiled the plan to create a countywide TMD and has been working with Davison to spearhead that effort ever since. Jacob founded a boutique marketing consulting agency, Solterra Strategies, in 2011 which focuses on marketing and strategic planning in the tourism arena. Davison has been working with Visit SLO County since August 2014 as a senior director focusing on group sales and business development. He previously served as the vice president and general manager at Expedia. Davison moved to Shell Beach with his family two years ago.